The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Cars tweet empty parking spaces

Agency Jung von Matt AG / Stuttgart

Client Mercedes-Benz


Experiential Advertising / Events and Competitions

Annual ID


2012 Awards

Total Points: 5



Art Director

Boris Noll

Agency Producer

Simone Abel


Benjamin Beck


Boris Noll
Sebastian Heidfeld
Darius Morawiec
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