The One Show
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Category
Experiential Advertising / Installations
Annual ID
12499G
About the Work
YOU DON?T PAY A PENNY WITH ALLSECUR CAR INSURANCE.
Allsecur is a specialist in car insurance. In case of an accident you don?t have to pay insurance excess. To bring this benefit to the public in a striking way, we made a moving billboard in the form of an ?upside down car?. A car that, despite being upside down, could be driven as usual.
Behind the upside down car was a moving billboard carrying the text:
?A little accident? You don?t pay a penny with Allsecur car insurance.?
The upside down car, which could be driven from the inside using a camera, drove around in big cities and during events. This striking combination drew a lot of attention time after time and provided a great deal of free publicity
Allsecur is a specialist in car insurance. In case of an accident you don?t have to pay insurance excess. To bring this benefit to the public in a striking way, we made a moving billboard in the form of an ?upside down car?. A car that, despite being upside down, could be driven as usual.
Behind the upside down car was a moving billboard carrying the text:
?A little accident? You don?t pay a penny with Allsecur car insurance.?
The upside down car, which could be driven from the inside using a camera, drove around in big cities and during events. This striking combination drew a lot of attention time after time and provided a great deal of free publicity
2012 Awards
Total Points: 5
Merit
Credits
Creative Director
Piebe Piebenga
Darre van Dijk
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