The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Break Up

Agency Clemenger BBDO Melbourne / Melbourne

Client National Australia Bank

Category

Integrated Branding / Consumer Campaign

Annual ID

12508G

2012 Awards

Total Points: 5

Merit

Credits

Agency

Clemenger BBDO Melbourne

Production Company

Will O'rourke

Designer

Kim Budee

Director

The Glue Society

Editor

Luke Crethar
Nathan Mallon
Sam Coates
Graeme Pereira
Blair Burke

Content Strategist

Paul Rees Jones
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