The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Agency BBDO New York / New York

Client Mars Chocolate North America/Snickers

Category

Integrated Branding / Consumer Campaign

Annual ID

12505G

2012 Awards

Total Points: 5

Merit

Credits

Production Company

Furlined

Agency Producer

Hyatt Choate
Tyler Doshier
Rani Vaz

Designer

Justin Coombs

Director

Ted Pauly

Editor

P.s. 260
JJ Lask

Photographer

Bill Frakes

Creative Director

David Lubars
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