The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Kraft Mac and Cheese Integrated

Agency CP+B / Boulder

Client Kraft


Integrated Branding / Consumer Campaign

Annual ID


2012 Awards

Total Points: 5



Co-Agency Development Partner

Production Company

Bob Industries-Santa Monica Production Company
T.K. Knowles Bob Industries: Executive Producer
John O'Grady Bob Industries: Executive Producer
Chuck Ryant Bob Industries: Executive Producer
Plus Productions Post Production Company
Beacon Street Studios-Venice Music Company
Andrew Feltenstein Beacon Street Studios: Executive Integrated Music Producer
Andrea Lavezzoli Beacon Street Studios: Executive Integrated Music Producer
Idalia Deshon: Visual Effects Producer

Creative Technologist

Dan Fox: Technical Lead

Information Architect

Jeb Tilly: Cognitive Anthroplologist

Agency Producer

Chad Hopenwasser: Executive Producer
Carolyn Johnson: Integrated Producer
Anthony Hatrman: Production Supervisor
Diane Castrup: Line Producer
Ivan Perez-Armendariz: VP Director of Interactive Production
Paul Sutton: VP Group Executive Producer
Ryan Moreno: Executive Integrated Producer
Sarah Swearingen: Integrated Producer

Digital Artist / Multimedia

Anh Truong: Digital Artist
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