The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

The PEDIGREEĀ® Adoption Drive

Agency WHYBIN\TBWA\TEQUILA\ / Pyrmont

Client MARS PETCARE

Category

Integrated Branding / Public Service Campaign

Annual ID

12524G

2012 Awards

Total Points: 5

Merit

Credits

Co-Agency

Andrew Plimmer

Production Company

Mcm

Art Director

Hannes Ciatti

Writer

Dean Hamilton

Agency Producer

Andrea Byrne
Tiffany Britian
Chris Rollings
Margot Ger
Elodie Kongasiou
Simon Holdaway

Editor

Brendon Killen

Information Architect

James Kavanagh
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