The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

'Share a Coke'

Agency Ogilvy & Mather / Sydney

Client Coca-Cola South Pacific / Coca-Cola Amatil Team

Category

Package Design / Package Design - Campaign

Annual ID

12119D

2012 Awards

Total Points: 5

Merit

Credits

Co-Agency

Ogilvy Creative Strategy
Idea Development and Content Implementation
Wunderman Digital Content
Social Strategy and Implementation
Ikon Media and Digital Implementation and Investment
Naked Communications Strategy
Urban Experiential
Momentum Sales Promotion
One Green Bean Public Relations

Global Chief Creative Officer

Tham Khai Meng
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