The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

Lifestyle Baddie Bags

Agency JWT India / Mumbai

Client Lifestyle


Collateral Design / P.O.P. and In-Store - Campaign

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil


Art Director

George Abraham


Vijay Joseph

Creative Director

Senthil Kumar
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