The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

The Guinness QR Cup

Agency BBDO / New York

Client Diageo/Guinness


Collateral Design / Promotion

Annual ID


2012 Awards

Total Points: 5



Art Director

Danilo Boer


Adam Reeves

Creative Director

David Lubars
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