The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

The Guinness QR Cup

Agency BBDO New York / New York

Client Diageo/Guinness

Category

Collateral Design / Promotion

Annual ID

12154D

2012 Awards

Total Points: 5

Merit

Credits

Art Director

Danilo Boer

Writer

Adam Reeves

Creative Director

David Lubars
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