The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

Feathers

Agency Basic Books / Perseus Books Group / New York

Client Basic Books

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Category

Publication Design / Book Cover Design

Annual ID

12181D

About the Work

One of the ideas the author and editor requested was an idea of a cabinet of wonders presentation that would includes many feathers. I do love this cabinet idea, which is always so pleasing to the eye, but had seen it countless times over. The sales handle was: The untold natural and cultural history of nature?s finest invention, so I thought this concept of using one single feather without a title would echo this and add some level of mystery. I also liked the idea of using just a black image and focusing on its' form rather than color to show the feather in a new and unique way as the text within suggests. The bird watching market consists of a highly literate, book loving and loyal audience so I thought producing a beautiful gift like package would be appreciated and that the lack of a title w

2012 Awards

Total Points: 5

Merit

Credits

Art Director

Nicole Caputo
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