The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

MK is (story 1, character 1)

Agency Ogilvy Johannesburg / Johannesburg

Client MK


Broadcast Design / Campaign

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil


Production Company

Now and Partners
Jamie Taylor


James Smith

Creative Director

Mariana O'Kelly
Fran Luckin


Daniel Siegler


Julia Thorpe

Agency Producer

Lisa Wides

Global Chief Creative Officer

Tham Khai Meng
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