The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

Upside Down

Agency Y&R Sao Paulo / Sao Paulo

Client Santa Casa de Misericordia de Sao Paulo

Category

Craft / Photography in Design - Campaign

Annual ID

12230D

2012 Awards

Total Points: 5

Merit

Credits

Art Director

Guilherme Racz

Writer

Lucas Casao

Photographer

Brandon Vogues
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