The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

The Ultra Asian

Agency Dentsu Inc. / Tokyo

Client The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo


Craft / Printing and Paper Craft - Single

Annual ID


2012 Awards

Total Points: 15

Silver Pencil


Art Director

Yoshihiro Yagi

Creative Director

Yuya Furukawa


Takaya Sakano

Agency Producer

Yoshiko Tomita
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