The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising

Light Bulb

Agency Abbott Mead Vickers BBDO / London

Client The Economist


Outdoor / Outdoor: Single

Annual ID


2005 Awards

Total Points: 25

Gold Pencil


Art Director

Paul Belford


Nigel Roberts

Creative Director

Paul Belford
Nigel Roberts
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