The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Be Zlatan

Agency Naked Communications Sweden / Stockholm

Client Nike


Interactive Advertising / Other Interactive Media - Single

Annual ID


2012 Awards

Total Points: 5



Production Company

Kalle Thyselius
Gustav Arnetz
Ben Dawkins
Robin Lantz
Emil Bardh
Jonas Stattin
Martin Wijk
Adam Martin
Karl Rosander

Creative Director

Johan Baettig

Agency Producer

Anna Wallin

Content Strategist

Fredrik Svensson
Johan Falk
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