The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Birding the Net

Agency Goodby, Silverstein & Partners / San Francisco

Client National Audubon Society


Interactive Advertising / Public Service/Non-Profit

Annual ID


2012 Awards

Total Points: 5



Production Company

Michael Watts
Jeff Oswalt
Matt Hoover
Robin Shenfield
Pat Joseph

Creative Director

Joakim Borgstrom
Niklas Lilja

Information Architect

James Taylor

Agency Producer

Cindy Fluitt
Carey Head
Paige Kobert
PJ Koll
Tim Pries

Content Strategist

Molly Cabe
Alison Feigen
Rigel Cableland
Kacee Taylor
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