The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

HERO spot

Agency Sid Lee / Montreal

Client adidas AG


Online Films & Video / Short Form - Single

Annual ID


2012 Awards

Total Points: 5




Sid Lee
JIMMY LEE.TV and Vision Globale Post-Production
75 Production house
Andre Chemetoff DOP
Kim Chapiron Second director
Toumani Sangare BTS director
Yuki Suga Executive Producer
Sybil Esterez Line Producer
Rosine Chauvin Production coordinator
Bertrand Duval Grading
Jono Griffith
Walter Mauriot Editors
Marco Casanova
Jerome Gonthier and Boogie Studio Sound mix and studio
Justice "Civilization" Music
Cheryl Dunn (Commune Images) and Mark Oblow (Studio 35) Photographer
Carat Media Partner

Production Company



Romain Gavras
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