The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Camry It's Reinvented

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, USA


Online Films & Video / Short Form - Single

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil


Production Company



Tom Kuntz

Agency Producer

Tanya LeSieur
Richard Bendetti
Dan Paquin
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