The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

The People's Car Project

Agency Proximity China / Goodstein & Partners / Beijing

Client Volkswagen Group China


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2012 Awards

Total Points: 5




Fang Ji
Sofia Lv

Information Architect

Cameron Rimmington
Tobias Bordal

Content Strategist

Devin Beringer
Alex Zhang

Digital Artist / Multimedia

Hymn Wong
Ever Liu
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