The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

MANta Clause

Agency Wieden + Kennedy, Portland / Portland

Client Old Spice


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2012 Awards

Total Points: 15

Silver Pencil



Adam Heathcott
Jordan Muse
Jessica Monsey
Heather Smith-Harvey
David Emmett
Ojai Mitchell
Cathy Ormerod
Ryan Sonderegger

Production Company

Don't Act Big
Emily Fincher
Bernadette Spear
Tyson Wisbrock

Art Director

Max Stinson


Slater Dixon


John Cohoon

Agency Producer

Monica Ranes
Ann-Marie Harbor
Andrea Nelson
Kirsten Acheson

Content Strategist

Chris Dukeminier
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