The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Hot Wheels For Real

Agency Mistress / Venice

Client Mattel Inc.


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2012 Awards

Total Points: 10






Tim Kilpin - Mattel
Simon Waldron - Mattel
Felix Holst - Mattel
Sara Rosales - Mattel
Erin Sullivan - Mattel
Christian Zentner - Mattel
Heather Miller - Mattel
Missy Alpert - Mattel
Chris Bouman - Mattel
Travis Harding - Mattel
Lindsey Chen - Mattel
Rachel Cooper - Mattel
Ajamu White Laissez Faire Presents
Dave Mckay Laissez Faire Presents
Brittany Alexander - Mattel

Production Company

Ryan Slavin Producer Bandito Brothers
Jeff Rohrer Producer Bandito Brothers
Bandito Brothers
Cantina Creative

Art Director

Brittany Riley

Agency Producer

Kay Lynn Dutcher
Lyra Rider


Jeff Tober


Ryan Fong

Creative Director

Damien Eley
Scott Harris

Content Strategist

Christian Jacobsen
jens stoelken

Digital Artist / Multimedia

Sean Cushing
Stephen Lawes
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