The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Ariel Fashion Shoot

Agency Saatchi & Saatchi Stockholm / Stockholm

Client Procter & Gamble Nordic


Integrated Branding / Integrated Branding Campaign - Online

Annual ID


2012 Awards

Total Points: 10




x B-reel
x Atomgruppen
x MSL Nordic
x MediaCom
x Emunity
x Reklamlogistik
x Suddenly
x Eyewonder
x B-reel Films

Agency Producer

Maria Lindskog Klas
Charlotta Tibbelin
Jenny Larsson
Tom Hedstr?m


Maria Wester

Creative Director

Adam Kerj

Digital Artist / Multimedia

Erik Hiort af Orn

Information Architect

Per Jaldeborg
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