The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Long Live Play

Agency Deutsch Inc / Los Angeles

Client Sony Computer Entertainment America


Integrated Branding / Integrated Branding Campaign - Online

Annual ID


2012 Awards

Total Points: 5



Production Company

Imperial Woodpecker

Creative Director

Jason Elm
Mike Bryce

Agency Producer

Marisa Wasser
Victoria Guenier
Vic Palumbo
Scarlett Butler
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