The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive


Agency SapientNitro / London

Client Foot Locker Europe


Craft / Interface Design

Annual ID


2012 Awards

Total Points: 5



Production Company

Blac Ionica

Art Director

Jytotish Nair

Creative Director

Malcolm Poynton

Information Architect

Cat Le-Huy

Agency Producer

Helen Curtis-Jenkins

Content Strategist

Kate Eltringham
Charlie Wells
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