The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

21st Century Beetle – Rock 'n' Scroll.

Agency DDB Tribal Group / Berlin

Client Volkswagen AG


Craft / Interface Design

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil


Creative Director

Max Gemeinhardt


Nick Meek

Agency Producer

Mirco Knuth
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