The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Mac & Cheese TV

Agency CP+B / Boulder

Client Kraft


Social Media / Microblogging

Annual ID


2012 Awards

Total Points: 5



Production Company

Bob Industries Santa Monica
T.K. Knowles: Executive Producer-Bob Industries
John O'Grady: Executive Producer-Bob Industries
Chuck Ryant: Executive Producer-Bob Industries
Plus Productions Editorial Company
Plus Productions Post Production
Plus Productions Visual Effects Company

Art Director

Bryan Denman

Information Architect

Jeb Tilly: Cognitive Anthropologist


Adam Sherer

Sound Designer

Eddie Alonso

Agency Producer

Chad Hopenwasser: Executive Producer
Carolyn Johnson: Integrated Poducer
Anthony Hartman: Production Supervisor
Diane Castrup: Line Producer
Idalia Dershon: Visual Effects Producer

Content Strategist

Kate Frazier: VP Account Director
Tamsin Mariner: Content Manager Supervisor
Spencer Holmes: Content Supervisor
Sara Hornor: Content Manager
Carrie White: Assistant Content Manager
Rebecca Williams: Business Affairs

Music / Sound

Beacon Street Studios Venice
Andrew Feltenstein: Executive Integrated Music Producer
Andrea Lavezzoli: Executive Integrated Music Producer
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