The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

150years of Mammut - the biggest peak project in history

Agency webguerillas GmbH / Munich

Client Mammut Sports Group AG


Social Media / Best Use of Social Media

Annual ID


2012 Awards

Total Points: 5



Creative Director

Christian Caroli

Information Architect

Moritz Capelle

Agency Producer

Ares Georgoulas
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