The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Be the Coach

Agency Ogilvy Cape Town / Cape Town

Client South African Breweries


Brand Transformation / Single

Annual ID


2012 Awards

Total Points: 25

Gold Pencil


Production Company

Platypus Productions


Ian Chuter

Agency Producer

Bronwyn Henry

Digital Artist / Multimedia

Alex Van Niekerk
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