The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

One Way In. One Way Out.

Agency Saatchi & Saatchi Australia / Sydney

Client Toyota Motor Corporation Australia


Television / Reality/Unscripted Series

Annual ID


2012 Awards

Total Points: 15

Silver Pencil



Saatchi & Saatchi Australia

Production Company

Art Director

Wassim Kanaan


Nick Marzano

Creative Director

Steve Back
Steve Jackson


Jeff Zwart

Agency Producer

Llew Griffiths
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