The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

One Way In. One Way Out.

Agency Saatchi & Saatchi Australia / Sydney

Client Toyota Motor Corporation Australia

Category

Television / Reality/Unscripted Series

Annual ID

12005E

2012 Awards

Total Points: 15

Silver

Credits

Agency

Saatchi & Saatchi Australia

Production Company

@radical.media

Art Director

Wassim Kanaan

Writer

Nick Marzano

Agency Producer

Llew Griffiths

Director

Jeff Zwart

Creative Director

Steve Back
Steve Jackson
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