The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

The Smirnoff Night Project

Agency Special Group / Auckland

Client Lion Nathan / Diageo

Category

Television / Reality/Unscripted Series

Annual ID

12006E

2012 Awards

Total Points: 15

Silver

Credits

Agency

Michael Redwood
Nicola Muollo
Paula Kelly

Co-Agency

Jessica McColl
Sarah Wilson
Dorita Hollins

Production Company

Amber Easby
Jon Wild

Writer

Kim Fraser

Agency Producer

Fiona Champtaloup

Director

Joel Kafali

Editor

Julian Currin

Creative Director

Rob Jack
Tony Bradbourne
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