The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Macy's Million Dollar Makeover

Agency JWT New York / New York

Client Macy's

Category

Television / Reality/Unscripted Series

Annual ID

12068E

2012 Awards

Total Points: 5

Merit

Credits

Agency

JWT New York

Production Company

Vinnie Potestivo Entertainment
Vimby
A Mark Burnett Company
Embassy Row
Charlex
Postworks

Art Director

Joseph Merkley

Writer

Emily Sander

Agency Producer

Sergio Lopez
Joe Calabrese
Mike Wiese
Robin Feldman
Jennifer Hile
Andrea Curtin
Loretta Rae
Eric Thompson
Andrew Watson
Jerad Cullen
Marco Svizzero
Matt Jacoby
Ryan Crow
Amber Engelmann
Joeby Gibson
Reece Ewing
Nicole Stevens

Editor

Matt Johnson
Todd Broder
Marcus Koos
Chris Rogers
Anthony Soave
Joseph Krings
Alex Levin

Content Strategist

Robin Bardolia
Jonathan Fletcher
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