The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment


Agency JWT New York / New York

Client Lifetime


Television / Specials or one-time screenings

Annual ID


2012 Awards

Total Points: 25

Gold Pencil



JWT New York


Creative Arists Agency

Production Company

Freestyle Productions
Echo Films
Chestnut Ridge Films
Sony Pictures Television
Lifetime Network
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