The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Be Zlatan

Agency Naked Communications Sweden / Stockholm

Client Nike


Gaming / Online gaming

Annual ID


2012 Awards

Total Points: 5




Fredrik Svensson
Johan Falk

Production Company

Kalle Thyselius
Ben Dawkins
Gustav Arnetz
Robin Lantz
Emil Bardh
Jonas Stattin
Martin Wijk
Adam Martin
Karl Rosander

Creative Director

Johan Baettig

Agency Producer

Anna Wallin
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