The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Idle Worship

Agency Idle Games / San Francisco

Client Idle Games


Gaming / Online gaming

Annual ID


2012 Awards

Total Points: 5



Art Director



Jeffrey Hyman

Creative Director

Jeffrey Hyman

Information Architect

Tim McClarren

Agency Producer

Zander Adell
Todd Herringer

Content Strategist

MIke Rodda
Shannon Sullivan

Digital Artist / Multimedia

Fabian Molina
Trung Lac
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