The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Snowball Effect

Agency Leo Burnett Chicago / Chicago

Client Coca-Cola


Gaming / Branded mobile games

Annual ID


2012 Awards

Total Points: 25

Gold Pencil



Leo Burnett Chicago


Arc Worldwide Chicago

Production Company

Ted Perez + Associates


Amanda McKinney

Agency Producer

Rock Darlington
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