The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment


Agency R/GA / New York

Client Nike


Branded Applications / Branded applications

Annual ID


2012 Awards

Total Points: 15

Silver Pencil


Art Director

Rasmus Wangelin


Devin Heatley

Creative Director

Albert Patton
Sammi Needham

Information Architect

Mike Lee

Agency Producer

Beam Seilaudom
Lexi Steigelman
Nick Parisi
Ryan Wang
Guy Helson
Jon Jones
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