The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Healthy Choice Top Chef Showdown

Agency MediaCom / New York

Client ConAgra Foods


Online Branded Entertainment / Short-form

Annual ID


2012 Awards

Total Points: 5




Matt Schwach
Jennifer White Lee
Marc Wallen
Nancy Adema
Mark Grande
Karen Silverstein

Agency Producer

Adam Pincus
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