The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2005 One Show - Advertising

"TIDE-FURRY"

Agency SAATCHI & SAATCHI / NEW YORK

Client PROCTER & GAMBLE/TIDE

Category

Collateral Advertising / Trade B/W or Color Any Size: Campaign

Annual ID

05225A

2005 Awards

Total Points: 5

Merit

Credits

Art Director

Fern Cohen

Writer

Margot Owett

Designer

Hamish McArthur
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