The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Dig It! Get It!

Agency Leo Burnett, Toronto / Toronto

Client Procter & Gamble - Cheer

Category

Online Branded Entertainment / Short-form

Annual ID

12031E

2012 Awards

Total Points: 10

Bronze

Credits

Agency

Leo Burnett
Toronto

Production Company

Spy Films

Agency Producer

Franca Piacente
Jacqueline Adediji

Director

Radical Friends

Editor

Luke Lynch

Creative Technologist

Felix Wardene
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