The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

The Inside Experience

Agency Pereira & O'Dell / San Francisco

Client Intel + TOSHIBA


Online Branded Entertainment / Long-form

Annual ID


2012 Awards

Total Points: 25

Gold Pencil


Production Company

DJ Caruso
Mauro Fiore
Tracie Norfleet
Jennifer Barrons
Ben Tricklebank
Karl Ringman
Pelle Nilsson
Kristoffer Brady
Kim Zaninovich
Michael Bennett
Charlie Short
Andrew Tsukahira

Art Director

Chaz Whitworth


Neil Ramanan


Josh Bodnar

Agency Producer

Jeff Ferro
Victoria Whitlow
Kelsie Van Deman

Digital Artist / Multimedia

Tony Liu
PJ Richardson
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