The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk

Agency 72andSunny / Los Angeles

Client Activision Publishing

Category

Online Branded Entertainment / Long-form

Annual ID

12035E

2012 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

72andSunny

Production Company

Pony Show Entertainment

Director

Peter Berg

Agency Producer

Sam Baerwald
Angelo Ferrugia
Dan Ruth
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