The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Area 52

Agency MediaCom / Sydney

Client Dell Alienware

Category

Events and Installations

Annual ID

12151E

2012 Awards

Total Points: 5

Merit

Credits

Agency

Dean Challis
Geoff Clarke
Will Worsdell

Production Company

Boffswana
Stuart Gosling

Art Director

Shelby Craig

Writer

Gemma Newland

Agency Producer

Alistair Ferrier
Robert Stock
Alex McNeilly
Holli Dee

Director

Stephen Van Elst

Photographer

Shelby Hayden

Creative Director

Gemma Newland
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