The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Converse Block Party

Agency Wieden + Kennedy Shanghai / Shanghai

Client Converse


Events and Installations

Annual ID


2012 Awards

Total Points: 5



Production Company

Wieden+Kennedy Shanghai Digital
B&A Rep

Art Director

Peter Zheng
Kendra Wang

Creative Director

Nick Cohen
Kirk Souder
Julie Liu


Am I Collective

Information Architect

Francis Lam

Agency Producer

Kerli Teo
Cheryl Warbrook
Neil Lu

Digital Artist / Multimedia

Leal Bao
Ray Cheng
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