The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

THINK: An Exploration Into Making the World Work Better

Agency Mirada / Los Angeles

Client IBM

Category

Events and Installations

Annual ID

12041E

2012 Awards

Total Points: 25

Gold

Credits

Agency

SYPartners
Mirada

Co-Agency

Ralph Appelbaum Associates

Production Company

Motion Theory

Director

Mathew Cullen

Editor

Lenny Mesina

Information Architect

Ralph Appelbaum Associates
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