The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

The Sound of Football

Agency Akestam Holst / Stockholm

Client Pepsico


Innovation in Branded Content

Annual ID


2012 Awards

Total Points: 15

Silver Pencil


Production Company

Society 46

Art Director

Bjorn Kusa


Patrick Dry

Creative Director

Martin Cedergren

Agency Producer

Alex Picha
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