The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Be the Coach

Agency Ogilvy Cape Town / Cape Town

Client South African Breweries


Innovation in Branded Content

Annual ID


2012 Awards

Total Points: 15

Silver Pencil


Production Company

Platypus Productions


Ian Chuter


Umar Jakoet

Agency Producer

Bronwyn Henry
Kurt Paulse

Digital Artist / Multimedia

Alex Van Niekerk
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