The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Negative Tweet Eliminator

Agency The Martin Agency / Richmond

Client Mentos


Innovation in Branded Content

Annual ID


2012 Awards

Total Points: 5



Art Director

Dustin Artz


Mike Lear

Creative Director

John Norman
Keith Cartwright

Agency Producer

Lalita Koehler
Travis Smith
Share To

Related Awards





Follow Us