The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

The Human Doing

Agency mono / Minneapolis

Client Blue Cross and Blue Shield of Minnesota

Category

Innovation in Branded Content

Annual ID

12050E

2012 Awards

Total Points: 10

Bronze

Credits

Agency

mono

Production Company

Sandall Marketing
Channel Z
mono

Art Director

mono

Writer

mono

Designer

mono

Editor

mono
Channel Z

Creative Director

mono

Content Strategist

mono

Programmer

StoneArch Creative
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