The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

The Unstoppable Tour

Agency McKinney / durham

Client Abbott Laboratories


Best Brand Channel

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil




Production Company

Greencard Pictures

Agency Producer

Leslie Riley
Lisa Bentley
Megan Wade

Content Strategist

Becky Minervino
Sean Jecko
Christin Prince

Digital Artist / Multimedia

Forrest Maready
Emily Forsberg
Tomas Antona
Able Parris
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