The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

James Ready Spelling Bee Lottery

Agency Leo Burnett, Toronto / Toronto

Client James Ready

Category

Best Brand Channel

Annual ID

12055E

2012 Awards

Total Points: 10

Bronze

Credits

Agency

Leo Burnett
Toronto

Art Director

Anthony Chelvanathan

Writer

Steve Persico

Agency Producer

Gladys Bachand
Kim Burchiel

Editor

David Nakata
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